![]() After reviewing brain scans of those who were shown a person’s picture for such a short amount of time, the researchers found that the participants’ amygdala became active right away, making a determination whether or not the face seemed trustworthy. What’s more, neuroscientists at MIT have found that the human brain can make a judgment of an image that it has been exposed to for only 13 milliseconds. Research has consistently revealed that our brains can unconsciously make a judgment before we even realize we’re thinking about something. So, why do we make these snap judgments? Our brains are wired to work efficiently so we can respond to our surroundings, but sometimes this leads to cognitive errors that go unrecognized and eventually lead to biases. This phenomenon is called the halo effect bias, and it specifically defines when one characteristic has a positive correlation on the rest, such as assuming someone who is attractive is also smart and successful. Thorndike concluded that people’s impression of someone else’s overall character is greatly determined by that person’s physical appearance. Thorndike’s findings showed that the officers’ assumptions regarding character traits were greatly influenced by the unrelated physical traits of those they were judging. ![]() ![]() Thorndike studied the behaviors of military officers as he asked them to classify their subordinates according to their leadership skills and intelligence before being able to communicate with them. 7 Halo Effect Bias Examples in Your Daily LifeĪmerican psychologist, Edward Thorndike, coined the term “halo effect” in his 1920 research, A constant error in psychological ratings.After we look a little more at what this cognitive bias is, we will go over seven examples of the halo effect that you may come across in your everyday life and what you can do to counteract its influence. This bias is called the halo effect, and it’s important to understand because it's common and can impact the way you perceive other people and how they perceive you. We have talked about first impressions before and why it’s important to make a positive one–they last! And in this article, we are going to talk about a cognitive bias that is strongly related to the idea that you can’t always judge a book by its cover. But others, the moment they laid eyes on their future spouse, that person could do no wrong. Maybe, but I know several people whose first impressions of the person they ended up marrying was NOT one that had them imagining the future. What was your first impression of your current best friend? What about your partner? Your boss? Did these initial assumptions end up being spot on?
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